Based on fieldwork among pimps and sex workers in Eastern Romania, this article explores the personal skills that pimps deem necessary in order to be successful in the transnational street business of pimping in other EU countries. The article introduces the concepts of “reading desires” and “instillation of love,” which enable the pimps to “access” the desires of others. Through these concepts, I argue that the pimps have increased social capacities in distinct social arenas. These skills are not necessarily useful in other arenas of their lives, but in their preparation for entering the transnational street economy abroad, these skills are crucial.